Inspiring Stories #2: Style blogger, Pascale aka Style Mum

From style essentials for Autumn to her own style inspirations, we loved catching up with Pascale to discover the whys and wherefores of her beautiful blog, Style Mum, how it all started and what keeps her going.

ABOVE: Pascale styling the black leather Grace boots with a polka dot dress

Describe Style Mum in 3 words... 

Effortless, affordable, relatable

When and why did you start up Style Mum?
I started the @style_mum Instagram account first as a hobby and outlet for my styling passion, I studied at the London College of Fashion but after leaving, I fell into a City job due to financial reasons and have now been at the same firm for 15 years. The blog came a little later and it started to organically grow into what it is today. Finding a best mate through the Insta world in Victoria Genevieve has helped massively as it is great to have someone to bounce ideas off and we love speaking at events together as a duo including the recent Luxe Lounge talk at the London Fashion Week Festival.
What do you love most about style blogging?
It's made me realise that if you put your mind to something and work your arse off, if you truly want it and are passionate about it you can make it happen. Never give up!
How do you juggle blogging, working and family life?
I wouldn't be in this industry if it wasn't for my husbands support, he pushes me, he's hands on with the kids and lifts me when I want to throw in the towel!
What is your job title and how did you get into that?
I am a Financial Paraplanner for a City IFA firm, I fell into the job through necessity when my mum and dad separated and I needed some money behind me, I didn't expect to be here 15 years down the line but the team are like family to me now and know about the blog, they are both proud and supportive.
Describe your personal style...
I would describe it as relaxed tailoring, I love a blazer, jean and ankle boot combo. I also have an experimental side, which will push boundaries; I usually save this for evening looks. 
Who are your style icons?
I adore Clémence Poésy, in my next life I want to come back as a French woman! 
What are your favourite Autumn/Winter trends this year?
Red is everywhere and luckily my mum always told me that it's my colour so i'm rolling with that! I'm also loving the floral trend as throwing on a dress, boots and a biker jacket is so simple yet so effective. 

ABOVE: Pascale styling the black leather 'Kitty' boots with a floral autumn dress

Do you have any style tips for working these into our existing wardrobes?
Make sure you have the basics in your wardrobe then drop in touches of the trends; start with a knit in this seasons colour and a classic shaped floral dress that could take you from day to night. 
How important do you think footwear is to completing - or starting - an outfit?
It is essential; some people even start at your feet and look up! If your footwear is tired or not the best quality it can kill an outfit completely.
Blogging has changed drastically over the years, what advice would you give to someone who would like to start up a style blog in 2017?
It is a hard industry to crack right now due to the saturation of style bloggers but stick with it, find your niche and do not try to imitate just to make it, be true to yourself, it will happen if you put the work in and understand that it's a long road, if you get a few no's it's not the end of the world you may get a yes the following year!


Thank you Pascale for your timeless tips and inspiring advice, we're looking forward to seeing those chunky knits and winter florals in action this season.

Follow Pascale - @stylemum

Pre-London Fashion Week Brunch at Duck and Waffle

Ahead of London Fashion Week, we invited a group of London's best fashion bloggers, writers and influencers to meet us for brunch with a view at the beautiful Duck and Waffle.

Photo credit: Megan Wesley

We chatted about everything; from the most exciting Autumn/Winter trends to work/life balance and of course, our beautiful new collection. Their favourite style of the season was Kitty, the 70s inspired high rise ankle boot available in four colour ways including grey snake print leather and rich black suede.

Photo credit: Megan Wesley

Shloka - Fashion and Lifestyle blogger at The Silk Sneaker

Chloe - Fashion blogger at Chloe Loves to Shop

Joanne - Fashion blogger and stylist at The Stylist and the Wardrobe

Maddy - Fashion Assistant at Cosmopolitan

Abby - Fashion Assistant at the Daily Express


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