SS17 Trend: Sports Luxe
February 09, 2017
With its instantly sporty appeal and relaxed casual style, it is no surprise that the sneaker has become a favourite of the fashion pack in recent seasons. The growing trend towards sports-luxe is a reflection of our modern day busy lives. Ageless and timeless it is about applying subtle and considered styling into your everyday wardrobe. The Look is simple and comfortable, tailored shapes with clean lines will achieve easy elegance with fashion-infused, athletic inspired pieces.
Sportswear has indeed moved seemlessly from the studio to the street, creating aspirational, stylish and desirable footwear. If you delve further into the fashion archives, introducing activewear as daywear (or ‘athleisure’, as it is also known) is not an entirely new thing. It is however true to say that from the sneaker’s humble beginnings as a holiday shoe (the plimsoll), to the shock absorbing tennis sports shoe, it exploded onto the fashion spectrum with brands like Converse, Nike and Onituska Tiger. Transcending fashion etiquette, the sneaker now stands as one of the most iconic and versatile designs of 20th century footwear and is very much enjoying a zenith moment in fashion history.
Inspiration for our love of all things sport-based can also be drawn from the legacy of the London 2012 Olympics as well as the desire for clean living, healthy lifestyles and adventure.
Either way, the sneaker has certainly been given fashion royalty’s seal of approval, with collaborations like Alexander Wang for Adidas, Stella McCartney and Chloe giving the tracksuit a renaissance and luxury fashion house Chanel teaming couture dresses with jewel encrusted trainers. The white sneaker is now considered smart enough for the front row at fashion shows, earlier this year Victoria Beckham arrived in Paris sporting black, easy slouch trousers with a long, tailored coat and classic white sneakers.
We love the retro profile of this classic lace up style, handcrafted using premium materials to give it a more sophisticated silhouette and neat finish. Key features include our signature western detailing, metallic touches and animal prints, the soft leather lining makes it luxuriously comfortable while the crisp, white sports inspired sole completes the look.
For a style that is relaxed and modern wear with raw hems, roll ups and neatly tailored trousers mixing up everyday and evening and delicate or technical fabrics. Jemima is intended as much for the office as the weekend, more than just a fashion moment, a wardrobe essential.