October 16, 2013
We are fresh off a plane from the first of our AW14 development trips to our factory in Spain, and feeling so excited about all the beautiful new boots in the pipeline we just couldn't wait to tell you all about it. After a very long, but very productive day, we have the beginnings of probably our best collection yet...but you'll have to watch this space. Whilst we can't share our designs with you just yet, we can share an insight and a behind the scenes look into how we create our collections of beautiful boots.
Our initial ideas and thoughts were briefed to the factory last month, which meant yesterday we saw our samples for the very first time. It's one of my favourite parts of the job; it honestly feels like Christmas! We then have to get our critical hats on, and assess each and every product not only to ensure that each boot is as beautiful as she can possibly be, but also making sure that we have common design themes and stories running through the collection.
But most importantly we think about you, our lovely customers; how are you going to wear them? Do they work with jeans? Dresses? Both? And what is it about THIS boot you're going to fall in love with?
Another key task is choosing the right leathers and our colour palette for the season, knowing that the wrong shade of brown or khaki or tan could mean the difference between a beautiful boot and a down right ugly one.
As you can see, there are lots of options to choose from! We like to keep the number of colours and leathers we use tight, which means we achieve a consistency to the overall look of the collection but also means we challenge ourselves to find the colours that fit in with your wardrobe (black doesn't count!). This Autumn's khaki suede is a great example (see here and here) proving to be our best colour and nearly selling out!
At the end of the day we were rewarded with the most incredible sunset; the mixture of purples and pinks was simply stunning. We can't wait to see the next round of samples in a month's time....keep your eyes on the blog for more of a taster of what's to come for next Autumn.