Essence of Seven Boot Lane

January 09, 2013

Hello. 

 Can't wait! A month from now we'll be taking delivery of our first boots.  Limited edition production of our first collection.  I'm hoping they are going to fit in the attic space in our office...  The thing I'm most excited about is the smell of shoe factory permeating the building.  The smell of leather with a touch of glue.  It's a beautiful smell.  If I could I would market it and call it Essence of Seven Boot Lane.

Until then: Rick the Web is busy building us a great site, Beth the Designer is making a beautiful Look Book, and the team at Surgery PR are preparing themselves to fight off hoards of bloggers and stylists who are clamouring for a pair of samples.

We promised sneaky peaks.  Here's one of from the shoot, walking into the sunrise on a Somerset beach with a pair of Arianna.


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